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Self-initiated research · Official sources

A simpler client-intake form

A completed, source-backed comparison of Tally and Google Forms for a small service business.

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Completed research memo · 2026-09-21

Choose around the intake you need.

A service business needs a short public form, conditional questions and a response sheet. These recommendations are judgements from official documentation, not measured product-test results.

QuestionTallyGoogle FormsEvidence
Store responses in SheetsIntegration listedResponse sheet supportedT1 ↗ G1 ↗
Adapt the form to answersShow/hide blocks and route pagesRoute to a section from multiple choice or dropdownT2 ↗ G2 ↗
Free-plan boundaryForms/submissions subject to fair useThis review makes no storage or quota claimT1 ↗ G1 ↗
Brand-free presentationBrand removal is an upgrade featureBrand removal not established in reviewed sourcesT1 ↗
Practical shortlistConsider for a flexible public intakeConsider for a simple Sheets-centred intakeInference
Inspect sources and limits

Tally plans and features — Free forms and submissions within fair-use guidelines; Sheets integration listed; removal of branding is an upgrade feature.

Tally conditional logic — Free logic can show or hide blocks, jump pages, require answers and redirect.

Google Forms getting started — Create surveys/forms and collect responses in Google Sheets.

Google Forms branching — Section branching is available for multiple-choice and dropdown questions.

Before choosing: test actual branching on a phone, account ownership, permissions, retention and current plan limits. No purchase or account setup is part of this sample.

The brief

Shortlist a public enquiry form with conditional questions and organized response data.

My role

Research, source review, comparison and decision memo.

Inputs

  • A defined small-business intake scenario
  • Four official documentation sources

Process

  • Define the requirements
  • Record sourced findings and unknowns
  • Compare operational trade-offs
  • Prepare a decision memo and validation checklist

Tools

  • Public-source research
  • Comparison matrix
  • Markdown handover

Quality review

Recommendations are inferences from documentation reviewed on 21 September 2026. No hands-on product testing, client engagement or future free-plan guarantee is claimed.

What this illustrates

A decision memo, comparison matrix and source register, with recommendations separated from verified product documentation.

Self-initiated work created for this portfolio with AI-assisted preparation. The files and working examples are available to inspect. No paid client engagement is implied.

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